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By Kiana Murden and Jenny Berg
All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Amazon’s Big Deals Day ends at midnight EST, which should sound a bell for beauty lovers: Prime Day beauty deals are fleeing and fast. There are still rare deals to be had on cult devices, beauty-editor favorites, skin-smoothing retinol creams, and more. But at midnight—poof!—the discounts will be gone. After October 11, list prices on coveted items such as the Dyson Supersonic Hair Dryer will tick back up (by three figures, but who’s counting?)
For a few more hours, beauty shopping on Amazon is a no-brainer, with beloved fragrances, hair-care staples, and French beauty finds — ranging from pharmacy classics to luxurious creams — all ringing in at a steal. Not to mention, it’s not every day that adding the buzziest beauty devices to one’s cart feels like a sound shopping decision, rather than an indulgence. (That said, today’s the day to indulge your curiosity about the silky snail-mucin essence that TikTok creators can’t get enough of.)
To help you take advantage of these last-chance deals, we’ve put together this guide of the best prime day beauty deals 2023—spanning skin, hair, wellness, fragrance, and makeup must-haves. Plus, our beauty editors have provided their personal recommendations for shopping the sale. Go forth and seize Prime Day while you still can. And be sure to pursue Amazon’s Prime Day clothing deals before those vanish too.
Sometimes you want to peruse the deals, other times, you know exactly what you’re looking for. To help you quickly find a specific item, we’ve broken our guide into categories below.
Did you know that its possible to achieve healthier, longer, thicker hair right at home? Experts, from dermatologists to trichologists, explain that a carefully selected hair growth product can work wonders. Generally speaking, the pros recommend reaching looking for ingredients like minoxidil, peptides, biotin, caffeine, rosemary, ginger root, red leaf clover, and basil leaf to promote a healthy hair growth cycle. This goes for traditional hair care, like Mielle’s viral oil powered by the restorative benefits of rosemary oil or Nutrafol’s efficacious capsule supplements; though with serums by Vegamour, you can spur growth on your lashes and eyebrows too.
Rosemary Mint Scalp & Hair Strengthening Oil
Cold Pressed Scalp Detox Oil
Get Growing Lash and Brow Serum
Certainly, Dyson’s assortment of hot tools are some of the most anticipated deals during Amazon Prime Day. Luckily, the Corrale straightener and Supersonic Origin—a simplified version of the brand’s acclaimed hair dryer—are currently marked down. Add to cart now before the savings end.
Consider this the season of your best hair yet. Strong locks begin on wash day. Act+Acre’s shampoo and conditioner duo will revive thirsty strands, while Kenra’s mist quickens any blow-dry. To style, on the other hand, Tigi’s wax stick delivers a soft hold for that enviable updo, while Kenra’s mousse tames unwanted frizz. In any case, just be sure to give your mane a moisture boost with oils by Nuxe and Mielle—the latter of which is known to promote hair growth thanks to the transformative powers of rosemary oil.
Perfect Hair Day Dry Shampoo
Hot Spray Firm Hold Heat Protectant
Few things supplement a skin or hair regimen quite like a high-tech device. Thankfully, there is a crop of options available to achieve professional-grade results right at home. Interested in upgrading your arsenal of hair tools? Add the Hot Tools Marcel iron to cart ASAP. Perhaps even revisit old classics like Revlon’s buzzy blow dryer brush. Those interested in facial sculpting should remember that any routine can be enhanced by microcurrent technology. NuFace’s treatment is the cult-favorite approach, while the Solawave is making waves for combining four treatments into one compact wand.
UpLift Facial Massaging Beauty Roller
Nothing’s better than stepping out of a salon with a spring in your step and a bounce in your hair — except, perhaps, achieving that feeling at home. This Amazon Prime Day, coveted hot tools are available at a steal, making it easier than ever to get an epic blow dry sans a professional stylist. Aside from the aforementioned Dyson deals, score savings on the GHD Hair Straightener that Anne Hathaway’s hairstylist Adir Abergel swears by and a styling brush that acts as a portable glam squad—drying, smoothing, and curling in one fell swoop. If it’s volume you’re after, there’s a round brush that’s gone viral for its full-bodied, salon-rivaling blowouts. For a real power move, pair these tools with the best Prime Day hair-care products, then flip your hair accordingly.
Platinum+ Styler 1" Flat Iron
Professional 24K Gold Marcel Curling Iron
Pro Artist Hot Air Styling Brush
Having a 22-step bedtime routine has become a personality trait at this point. (Kidding?) In any case, I say it here as proof that I love testing—and incorporating—beauty products into my routine in any way I can. Of all the bits and gadgets I’ve tried over the years, the picks below have earned permanent spots in my vanity and are, fortunately, on sale during Prime Day. Garnier’s micellar water to remove stubborn mascara, RoC’s eye cream to brighten my dark circles, Peter Thomas Roth’s pumpkin-infused mask to unclog my pores, and Tatcha’s mist for a quick moisture boost. Oh, a vitamin C serum by Sunday Riley and sunscreen by EltaMD are non-negotiables, too.
C.E.O. 15% Vitamin C Brightening Serum
Dermatologists have long topped our list of trusted beauty shopping consultants. After all, they give skincare recommendations for a living and can sagely advise on which drugstore salves work as well as any clinical treatment—and which department-store buys are worth their weight in active ingredients. For Amazon Prime Day, we leaned on the medical pros to help us vet the beauty deals that don’t only bring the thrill of a good discount. From a retinol serum that soothes skin while softening fine lines and wrinkles (and comes in display-worthy pink capsules, no less) to a hyaluronic acid-rich potion that lifts the skin in eight hours and a multitasking moisturizer with SPF 30, these are just the Amazon beauty deals the doctor ordered.
Isdinceutics Instant Flash Lifting Serum
The Super Elixir Daily Greens Powder
The one rule of traveling to France? Leave enough room in your carry-on for loads of pickups from les pharmacies Française. Beauty insiders know that the pharmacies are packed with some of the industry’s best skin and hair care products. Picks by Caudalie, Embryolisse, and La Roche-Posay are some of our favorites, and, fortunately, marked down on Amazon.
Strengthening Shampoo with Quinine and Edelweiss for Thinning Hair
The effects of TikTok are nearly inescapable at this point, especially in the beauty sphere. The app has the ability to bring products to virality at lightning speed because they’re just that good. The celebrity and editor-approved Laneige lip treatment is one such product, as is CosRx’s snail mucin-powered, glass skin-achieving essence. Users also often rave about Mediheal’s toner pads—specifically the tea tree option, to calm sensitive, acne-prone skin. Hair care is popular on the platform too—of the items on sale now is Arvazallia’s hair mask that helps improve hair’s manageability, softness, and shine.

Powder Press Machine Makeup Snail Mucin 96% Power Repairing Essence