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Ad buyers who asked YouTube not to run their ads on kids’ channels saw their advertisements on this content anyway, three buyers told Adweek. Outdoor Digital Signage Display
This comes as Google is, once again, under fire, this time for YouTube ads allegedly leading to tracking of children, according to The New York Times.
A business-to-business client of independent Italian media agency Aidem ran a campaign targeted at business people, explicitly excluding “content suitable for families,” said CEO Giovanni Sollazzo.
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Catherine is an Adweek staff reporter covering ad tech and platforms.
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