It's so easy to accessorize with your favorite spicy condiments these days. First, there was a fancy hot sauce necklace. And now comes a spiffy lip balm-shaped container from Kraft that holds the brand's mayo buffalo dressing. Great for sandwiches, fries and dry lips! (Or for drying out your lips, probably.)
Folks can score a reusable balm tube, a bottle of dressing and a spout to easily transfer the sauce. Here's a pair of how-to videos, demonstrating how to load the tube and apply sauce to food: Lipstick Tubes Bulk
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Ads are running throughout social media on Instagram and TikTok.
"The Buffalo Balm Kit was inspired by the thousands of people who proudly profess to carrying buffalo sauce in their bags," a Kraft rep tells Muse. "Through research, we found that 69 percent of people already carry a lip balm tube in their bags, so we thought, 'What better way to provide mayo freaks a way to get their fix of flavor anytime, anywhere?' It packs easily, flavors quickly and stands out unapologetically."
Agency: Zeno Group Executive Creative Director: Jeremy Bersano VP Creative Director: Amy Garswith Creative Director: Brett Williams VP Executive Producer: Rob Gilcrest VP Project Management: Jillian Mascio Head of Integrated Communications: Missy Maher Senior Vice President: Jamie Dammrich Vice President, Digital + Paid: Mary Schremser Senior Copywriter: Daina Kiela Senior Art Director: Rachelle Pucillo Senior Account Supervisor: Bri Shanley Account Supervisor, Influencer Marketing: Mark Nava Senior Account Executive: Morgan Miller Account Executive: Nicolette Stern Assistant Account Executive: Lulu Sais
Client: Kraft Heinz Head of Brand Communications, North America: Megan Lang Director of External Communications & PR, North American Brands: Jenna Thornton Manager, North America Brand PR & Media Relations: Alexandra Lieberman Brand Manager: Frances Sabatier
Production Company: Quriosity Productions Director: Michael Maes Executive Producer: Alicia Maes Executive Producer: Qadree Holmes Senior Producer: Margie Ayala
Producer: Kate Hamamoto Production Coordinator: Tia Marie Director of Photography: Randall Brown Lighting Technician: Guy Moeller Key Grip: Geoffrey Fingerhut Set Decorator: Sena Rosenberg Food Stylist: Cindy Melin Food Stylist Assistant: Marena Upton Hair and Makeup Artist: Tricia Grennan Production Assistant: Chelsea Houlf Production Assistant: Layne Boyce
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